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Industry Vet to Lead Marketers Through Cutting-Edge New Training
New York, NY, October 1, 2001 - PRIMEDIA's PROMO Magazine and EXCELeration Training & Consulting are
partnering to produce an innovative series of training seminars for promotion industry
professionals. Led by industry veteran Jim Petzing, founder of EXCELeration, these unique
seminars offer marketers, agency executives and suppliers a cutting-edge, results-oriented
approach to promotion marketing. They cater to both novice and seasoned promotion professionals,
and cover areas such as promotion fundamentals, strategic promotion planning, best practices and
industry trends.
"There's a tremendous industry need for knowledge and learning," says Kerry J. Smith, Publisher
of PROMO. "Marketers are being held accountable for their spending, and must produce results.
Consumers are bombarded with advertising messages, and marketers must be more creative than ever
to ensure their messages create actions." These seminars, he says, provide "the perfect way for
marketers to hone their skills and focus on results."
"PROMO brings a wealth of industry
expertise and data," Petzing adds, "while EXCELeration brings
effective training techniques and a unique understanding of marketers' needs, based on our
real-world experience." Petzing has more than 20 years of promotion experience at companies
including Kraft, Nestle, Citicorp, and several top promotion agencies. Combining the resources
of PROMO and EXCELeration, he says, "creates an in-depth, information-packed environment with
tons of relevant case studies, examples, and techniques for achieving promotion success."
Seminars will be held in cities across the country during the remainder of 2001 and throughout
2002, and include:
- PROMO U: Fundamentals of Promotion Marketing, (next date: Oct. 22, Chicago)
- Promotion Planning for Professionals®, (next dates: Nov. 1-2, Chicago and Nov. 8-9, Rye, NY)
- Striving for "Best In Class" Promotions, (next date: Jan. 22, 2002, Phoenix)
For more information on the seminar schedule and content, call (800) 497-0036, or visit
www.promomagazine.com.
About PRIMEDIA's PROMO
PROMO, a monthly PRIEMDIA publication, is the authoritative resource for the entire $100
billion U.S. promotion marketing industry. PROMO defines promotion trends, present critical
"how-to" information and case studies, and serves as a meeting ground for companies and people
in the industry.
About EXCELeration Training & Consulting
EXCELeration Training & Consulting (ETC) is the innovative, custom curriculum developer and
interactive training solutions provider for marketing, agency and sales professionals. ETC
provides training in the areas of integrated marketing communications, promotion fundamentals
and planning, leadership, presentation skills, best practices and industry trends.
About PRIMEDIA
PRIMEDIA is the new tradition in media. With 2000 sales of $1.7 billion from a unique combination
of traditional and new media properties, it is the leading targeted content and integrated
marketing solution in both the consumer and business-to-business sectors. The Company is the
#1 special interest magazine publisher in the US, with more than 300 titles such as Seventeen,
New York, Fly Fisherman, American Baby, Telephony, American Demographics; the #1 producer and
distributor of specialty video with 18 satellite and digital video product lines, including,
Channel One Network; and the #1 news and information group on the Internet, with over 1,000
special interest web sites led by About.com. PRIMEDIA's stock symbol is: NYSE: PRM. More
information about the Company can be found at www.primedia.com.
Contacts:
Media:
Kerry J. Smith, 203-358-4166,
ksmith@primediabusiness.com
Media:
Jim Petzing, 312-214-3911
jpetzing@excelerationtraining.com
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