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STAMFORD, July 31st - PRIMEDIA's PROMO franchise, announced today that Jim Petzing EXCELeration
Training & Consulting's President, will join an elite line-up of presenters for PROMO Conference
& Expo, the experiential event for brand building and promotion marketing strategies, in Chicago,
September 30-October 2, 2003.
Petzing is scheduled to present Promo U on Tuesday from 9:00am-4:00pm and Maximizing the Power
of Integrated Marketing Communications on Wednesday from 11:00am-12:00pm. These sessions
represent two of over 55 promotion marketing topics designed to help promotion marketers meet
the challenge of blending all media seamlessly and effectively to market their products, or
their client's products to maintain top-of-mind awareness.
Kathleen Joyce, editor of PROMO commented, "We're delighted with the caliber of speakers we
have secured for this year's event. As the practice of integrated marketing becomes increasingly
complex, ongoing learning becomes essential. The case studies and trend analysis our speakers
are scheduled to share promise to be invaluable opportunities for our attendees to expand their
knowledge and skills."
PROMO Conference & Expo is the comprehensive promotion marketing event designed to deliver
the information, strategies, tactics and trends marketers need to break through the clutter
and make powerful and lasting impressions. "PROMO's conference and expo is a unique
opportunity for marketing professionals to meet and mingle during an educational forum
that's 100% focused on promotion marketing," said Robin Altman, PROMO's Show Director.
The conference program is created by PROMO's top editorial team and attracts top marketers
in the industry, across the entire marketing spectrum. Session formats include case studies,
LIVE focus groups, expert panels, executive-level peer-to-peer discussions, breakfast
roundtables, and in-depth pre-conference workshops. Topics cover the full marketing spectrum
from experiential best practices, virtual reality promotion testing, campaign measurement,
database/online execution, retailer relationships, and more. Conference Highlights include a
Keynote Presentation by Paul Higham, former Chief Marketing Officer, Wal-Mart Stores Inc.
and Principal of h Factor, on The Changing Landscape of Marketing and Retail. The Latest
Consumer Insights for Promotions and Events - Update 2003, recent results on consumer trends
and behavioral research results will be presented by Don Mayo, Managing Director, IMI
International Research and Consulting.
PROMO Expo is expected to host more than 3,000 promotion marketing professionals who come
to find new ideas for their campaigns, and solutions to their marketing challenges. New this
year, the Expo includes Agency and Event Services Pavilions, offering a consultative
environment in which to explore promotional services, in addition to the many innovative
products/services currently offered.
For more information and a comprehensive summary of all conference sessions and PROMO
exhibitors to date, visit www.promoexpo.com.
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