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Ready to take your skills to the next level? Truly master strategic promotion planning
and stimulate new, innovative thinking on your brand.
After quickly reviewing the fundamental concepts of strategic promotion planning and product
life cycle, participants work on case studies to master key planning and writing skills. Our
case-study exercises reinforce and extend participants' ability to develop best-in-class
promotion plans and programs that deliver results.
Who Should Attend:
- Promotion Manager
- Category Promotion Manager
- Brand Manager
- Product Manager
- Agency Account Director
- Agency Account Executive
- Attendees from Promotion Planning for Professionals Seminar
You Will Be Able To:
- Achieve higher levels of client buy-in with strong, clearly-written promotion objectives
- and strategies.
- Build brand equity and increase sales with a solid promotion plan.
- Identify bigger strategic opportunities and the right promotion tactics and vehicles that
directly link to your objectives.
- Build on successful promotions and ensure annual plans are on target with thorough program
evaluation and monitoring.
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