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Build your marketing expertise. Gain the confidence and know-how to lead strategic
promotion planning for your team and your brand.
We lead participants through the fundamentals and theories of the promotion planning
process with a hands-on challenge of developing a strategic promotion to plan and sell.
This interactive approach helps marketers master and implement the skills necessary to
conduct a situation analysis, develop objectives and strategies to make promotions work
for their brand, and develop evaluation criteria that lead to the development of a
successful promotion plan. |
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Download Printable Page
Download Sample Workshop Agenda |
Who Should Attend:
- Promotion Manager
- Promotion Associate/Assistant Manager
- Brand Manager
- Brand Associate/Assistant Manager
- Marketing Manager
- Agency Account Manager
- Agency Account Executive
- Industry Service Provider
- Previous Attendees of Promo U: Fundamentals of Promotion Marketing
You Will Be Able To:
- Develop S.M.A.R.T. (Specific, Measurable, Actionable, Relevant, Time-based)
objectives and strategies.
- Recognize Integrated Marketing Communications (IMC) as an integral process that
contributes to the development of a strategic promotion plan.
- Use promotional marketing to help build your brand.
- Intelligently choose the right promotion tactics to successfully meet your
objectives.
- Understand the importance of evaluation criteria to promotion planning.
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